·
Is ubiquitous ( available
everywhere, all the time )
Ø Marketplace = physical place you visit to
buy/sell e.g. Mega Bangna, The Mall
Ø Marketspace = online place where marketplace
is beyond the traditional boundaries
·
Offers global reach ( across
cultural/ national boundaries )
·
Operates according to universal
standards ( lower market entry for merchants and search costs for consumers )
Ø Technical standard = internet
standards for conducting e-commerce shared by all nations around the world
·
Provides information richness (
more powerful selling environment )
Ø E.g. internet can deliver “rich”
marketing message to millions of audiences via voice, video, audio, text
·
Is interactive ( can simulate
face-to-face experience, but on a global scale )
Ø Allow immediate and direct
communication between merchant and customers such as live chat, video chat,
leave comments or reviews) it’s almost face-to-face experiences.
·
Increases information density (
amount and quality of information available to all market participants )
Ø e.g. spend less to improve
advertising content/information/ web content. Improve quality of information
with little money.
·
Permits personalization /
customization
Ø Personalization : technology that make merchant get
customers’ data e.g. knowing customers’ name, interested product, past purchase
by using member card.
Ø Customization : technology that allow customer
customize product or services according to their needs. e.g. Niki’s website
allows customers design sport shoes by their own and produce it up to the order
