SEVEN UNIQUE FEATURES OF E-COMMERCE TECHNLOGY AND THEIR SIGNIFICANCE

·        Is ubiquitous ( available everywhere, all the time )

Ø  Marketplace = physical place you visit to buy/sell e.g. Mega Bangna, The Mall

Ø  Marketspace = online place where marketplace is beyond the traditional boundaries

·        Offers global reach ( across cultural/ national boundaries )

·        Operates according to universal standards ( lower market entry for merchants and search costs for consumers )

Ø  Technical standard = internet standards for conducting e-commerce shared by all nations around the world

·        Provides information richness ( more powerful selling environment )

Ø E.g. internet can deliver “rich” marketing message to millions of audiences via voice, video, audio, text

·        Is interactive ( can simulate face-to-face experience, but on a global scale )

Ø Allow immediate and direct communication between merchant and customers such as live chat, video chat, leave comments or reviews) it’s almost face-to-face experiences.

·        Increases information density ( amount and quality of information available to all market participants )

Ø e.g. spend less to improve advertising content/information/ web content. Improve quality of information with little money.

·        Permits personalization / customization

Ø Personalization : technology that make merchant get customers’ data e.g. knowing customers’ name, interested product, past purchase by using member card.

Ø  Customization : technology that allow customer customize product or services according to their needs. e.g. Niki’s website allows customers design sport shoes by their own and produce it up to the order 

THE INFLUENCE OF E-COMMERCE CHANNELS ON ONLINE SMARTPHONE SALES

While in most other markets the rise or fall of e-commerce companies wouldn’t have affected the sales of any particular smartphone OEM, the tale is quite a bit different when it comes to India. Here many manufacturers choosing to go the online route, ink exclusivity deals with certain online e-commerce sites. While this helps in bearing the advertisement costs for the OEM and draws in even more potential customers for the e-commerce giants, on the flip side, the sales of the smartphones get intrinsically tied to the e-commerce companies.

In 2015, one in every three smartphones sold in India was through online channels– testimony to the rapid rise of online sales model in the mere 18 months of its existence. In this virtual land grab, there have been three main competitors who among themselves have contributed to nearly 90% of the total online smartphone sales. Flipkart with 47.5% of the total market share has raced ahead of the others. Snapdeal and Amazon find themselves a distant second and third with 22.3% and 21.5% of the market share respectively.

THE EXEC BEHIND LENOVO.COM HAS WEBSITE ADVICE FOR ENTREPRENEURS

Lenovo, a Chinese electronics giant with its dual headquarters in Morrisville, reaches 1 billion people each year through its website, he says. His team of 300, including 60 in the Triangle, work to make sure the Lenovo brand doesn’t just translate in the products – it translates online.

And that’s what it’s all about, he says.

Sivadasan, the keynote speaker at the upcoming ProductCamp RTP, a product development networking event happening April 16 at Cary’s MetLife building, has advice for Triangle entrepreneurs looking to craft a website to get their products on the marketplace.

“I would tell them to design it well so customers can get connected to the things people try to sell them,” he says, calling a website a great equalizer. “Whether you’re a large brand or a small brand, a website is a website … being small is actually a huge advantage.”

His biggest tip? Don’t try to do too much. The biggest mistake he observes on the Web is developers trying to cram too many things onto a website.

“Make sure that you have a big view of what your customer expectations are, what a customer really values,” he says. “You really just have to do a few things. You just have to do a few things very well.”

And make sure that when a customer moves from their desktop to their smartphone that the experience isn’t fragmented.

“The continuity of the experience is really important,” he says.

IPAD PRO 9.7 PACKS IN THE PUNCH OF THE 12.9-INCH IPAD PRO, BUT CAN IT GET YOU TO DUMP YOUR LAPTOP FOR IT?

Apple Inc. (NASDAQ: AAPL) launched the smaller, sleeker 9.7-inch model of the iPad Pro alongside the iPhone SE on March 21 this year. While the tablet market has been in a steady slump for quite some time now, the iPad Pro 9.7 has everything inside its miniature 9.7-inch frame that you could ever want in a tablet. Apple would argue that it can even replace your laptop for the wide variety of tasks that the iPad Pro can perform, with its sheer power and aesthetic excellence. But the question is how much of it is really true?

The iPad Pro 9.7 packs the power and performance of the 12.9-inch iPad Pro launched with the iPhone 6S last Fall, in the all too-familiar and formidable design of the iPad Air 2. Identical to the way the iPhone SE was designed, the iPad Pro 9.7 also features the power of a much-bigger device under its vintage hood that users are already familiar with. Therefore it is no surprise that the smaller iPad Pro has been dubbed as the best tablet launched by Apple so far, which also throws in its hat for the best tablet computer made yet.

But the question still remains that will it be able to take our minds – and hands – off the laptops that have become the part and parcel of our daily lives. Let’s start with the display and externals of the iPad Pro 9.7. This device features a screen which would make the mouth water of any tablet computer user with a resolution of 2048x1536p and the clarity and precision of any Apple tablet. The Apple Pencil stylus is a formidable shout for the best stylus in the market, and coupled with the iPad Pro 9.7’s beautiful, elegant display, the tablet would be a preference for graphics-intensive use. iPad Pro 9.7’s Smart Keyboard cover is also a sleek accessory that boasts all the marks in aesthetics but lacks slightly in functionality; a typical Apple accessory some would say. Nevertheless, detachable keyboard is another reason why it could yet be a replacement for a laptop - although it is not for those who seem to need a huge space in their cubicle at work.

As for the power and performance specs, the iPad Pro 9.7 includes 2GB of memory - less than its 12.9-inch big brother. However, any concerns of a decline in performance were thrown out of the window right when the first user reviewed the new iPad Pro. Apple’s A9X chipset coupled with the smaller screen make up for the memory that it lacks from the bigger iPad Pro, and makes for no discernable decrease in performance. For any laptop user, the gaming experience and the smooth photo editing and rendering that the iPad Pro 9.7 delivers, the smallness of its size doesn’t seem like a major tradeoff in any way.

While it might not yet completely replace the productivity juggernaut that a high-end flagship laptop is, Apple iPad Pro 9.7 has all the components of a tablet computer that makes it a good shout for a smaller version of a powerful work computer that you can fit in your hand.

ENTERPRISE CLASS TECHNOLOGY ON AN SMB BUDGET

Today's business needs an Omnichannel e-commerce platform, that combines mobile-optimized e-commerce storefront technology with enterprise-class order management and inventory management, fulfillment and warehouse management, customer relationship management (CRM), Point of Sale capabilities and much more. By leveraging our unified commerce platform, SMB companies are able to consolidate systems, streamline operations, get better information to make decisions, and maximize revenues. 
GoECart 360 offers comprehensive technology solutions that give SMB clients a competitive edge, and the thought leadership and expert professional services needed to ensure rapid implementation while keeping clients at the forefront of unified commerce.