THE EXEC BEHIND LENOVO.COM HAS WEBSITE ADVICE FOR ENTREPRENEURS

Lenovo, a Chinese electronics giant with its dual headquarters in Morrisville, reaches 1 billion people each year through its website, he says. His team of 300, including 60 in the Triangle, work to make sure the Lenovo brand doesn’t just translate in the products – it translates online.

And that’s what it’s all about, he says.

Sivadasan, the keynote speaker at the upcoming ProductCamp RTP, a product development networking event happening April 16 at Cary’s MetLife building, has advice for Triangle entrepreneurs looking to craft a website to get their products on the marketplace.

“I would tell them to design it well so customers can get connected to the things people try to sell them,” he says, calling a website a great equalizer. “Whether you’re a large brand or a small brand, a website is a website … being small is actually a huge advantage.”

His biggest tip? Don’t try to do too much. The biggest mistake he observes on the Web is developers trying to cram too many things onto a website.

“Make sure that you have a big view of what your customer expectations are, what a customer really values,” he says. “You really just have to do a few things. You just have to do a few things very well.”

And make sure that when a customer moves from their desktop to their smartphone that the experience isn’t fragmented.

“The continuity of the experience is really important,” he says.